Graphic design and creative direction of school presidential campaign

Every year, in my school, four seniors are elected to be the CSL (Council of Student Leaders), each representing the entire high school student body of the program they’re enrolled in. The elections are highly competitive, and candidates as well as their committees are responsible for leading an extended campaign, which includes hosting an event, creating multiple videos, designing Instagram grids and more around a unified theme. I was responsible for crafting that theme and translating it into a visual system: graphics, layouts, and branding elements used throughout the campaign.

The campaign’s theme was feeling close to home, which sparked the idea of a plane as a symbol

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make It

I also designed the stickers for the campaign

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Make It